Edibles are a particularly popular way to get high, as they have more potency than other methods. It also lets you snack while taking your now legal medicine, which is a plus. The most well-known edibles are fairly standard – the weed brownie, the pot cookie, marijuana gummies (which have occasionally caused companies to run into legal trouble due to concerns kids might inadvertently take them).
As it becomes legal and companies want to market cannabis treats, though, it is chocolates that have become something of a trend. Chocolates can be marketed to those interested in trying legal weed but who want a more “refined” method than smoking a joint. It also allows companies to attempt a more sophisticated marketing campaign than you could do with, say, a gummy bear. Two of the more prominent makers of marijuana chocolates, Kiva and Défoncé, each use a Godiva-esque design to their wrappers. Now you can feel fancy eating a chocolate bar designed to get you high!
These chocolates are sold in limited fashion, predictably, as they contain THC. Défoncé is only sold and distributed in California. But should these marketing efforts remain successful, if legal marijuana spreads to additional states it won’t only be CA dispensaries that stocks them.